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Tapping Social Media for Market Analysis

University of Connecticut / Stamford Campus – Stamford, CT, 11-11-2009

Expert System, leading provider of semantic software that discovers, classifies and interprets text information, today announced that will be participating in the panel discussion “Tapping Social Media for Market Analysis”, Wednesday, November 11, 2009 – 5:30 PM – 8:30 PM.

Much has been made of the marketing and customer service benefits of the social networking sites such as Facebook, MySpace, LinkedIn, Twitter, etc. Businesses are encouraged to make connections with their customers in order to stay top-of-mind and to address customer issues directly and immediately. But did you know these sites can provide incredibly useful information on your competitors? Customers? Suppliers?.

This panel discussion will highlight real-world examples of the Marketing and Competitive Intelligence uses of social media to collect (and act) on this valuable business information. Participants will learn where to find this information, what to look for, and who to follow/friend to gain key insights into marketing and competitor activity.


Please, for more information visit http://www.scip.org/Training/EventsDetail.cfm?itemnumber=8832



Darryl Ohrt is the founder of the creative marketing agency Plaid, which specializes in Interactive Media marketing, including social Media marketing. Mr. Ohrt is also the chief contributing writer to numerous blogs. He calls himself an “internetologist” and digital explorer. His agency has been featured in Advertising Age, HOW Design and Inc. magazines.

Tom H.C. Anderson is founder of Anderson Analytics, a next generation research firm which leverages new technologies such as data and text mining with traditional market research. Anderson Analytic’s methodologies and best practices have been covered in several journals and text books.

Brooke Aker is the CEO of Expert System USA, a leading semantic technology firm, and is a long-standing speaker and writer in the areas of Competitive Intelligence, Knowledge Management and Predictive Analytics. Mr. Aker is a serial entrepreneur having formed both Acuity Software and Cipher Systems.

Fred Wergeles is the Connecticut Chapter chair and former SCIP Board Member. Fred Wergeles & Associates is a consulting practice which specializes in Strategic Planning and Competitive Intelligence. Mr. Wergeles is an Adjunct Professor at the University of Hartford, teaching a CI course n their MBA program.