Intelligent Corporate Reputation Monitoring

THE PROBLEM

For a leading Italian multi-utility group, managing brand reputation was becoming increasingly complex. The vast amount of news, social media conversations and online content made it difficult to analyze information systematically. The company needed an advanced AI tool to monitor brand perception, detect signs of potential reputation risks and support strategic communication decisions with objective insights.

THE SOLUTION

The organization adopted Expert.ai’s solution to strengthen monitoring and analysis across more than 1,300 open sources print, web and social media content in both Italian and English.

Leveraging AI’s ability to understand language automatically, the solution identifies key topics, stakeholders, emotions and behaviors linked to the brand and its competitors. It also calculates a consolidated reputation index and tracks how it evolves over time.
This approach enables teams to generate reputation reports and alerts independently, with integrated dashboards and analytics that provide leadership with real-time visibility and actionable intelligence.

BENEFITS

• 1,300+ sources monitored in real time
• 80% reduction in reputation analysis time
• Faster, more effective creation of qualitative reports for management
• Broad adoption of the model across multiple companies in the group