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Google Instant – Faster Yes, Smarter No

Blog Cogito, 10-9-2010

Google launched Google Instant to much fanfare.  For sure you are now saving several seconds per search as they say. For those who rely on Google on a daily basis and who spend much of their day searching and assembling results this is no doubt a small but significant productivity boom.  But for the vast majority of those who search only several times a day how much can several seconds add up to be?  Not much.


In semantic technology circles the classic example is to search the word “jaguar.”  Google Instant brings back all kinds of “jaguars” before I finish typing the word.  But it does no better than before in the search results.  I still get cars and cats.

Try it yourself…


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