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Sublime & Subliminal – Semantics for Online Advertising

Il prossimo webinar di Expert System

Welcome to Expert System Live Webinar:
Sublime & Subliminal: Semantics for Online Advertising

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Web advertising hasn’t delivered its potential value to advertisers.

The main problem is that ads and search results are matched on simplistic keywords and not their meaning. Advertisements placed on a page are often irrelevant to the content on the page. Advertisers pay to design ads, pay to place ads and pay for the click-troughs’. Mismatches cost money and diminish brands.
Only semantics – understanding the meaning of the words- can make accurate matches and increase the click through rate and the revenue associated for advertisers, content providers, and advertising networks.


Join your peers for a presentation and roundtable discussion with Expert System on semantic technology that addresses today’s online ad shortfall.

This is a free webinar brought to you by Expert System.
To register send an e-mail to [email protected]

DATE/TIME: October 8th 2008, 9:00 am PT, 12:00 pm ET USA; 5:00 pm UK.
Duration: 30 Minutes. Q&A session immediately following.
Focus On: semantics as a leading technology to provide and effective way to link the content of a page with relevant ads.

In this webinar you will learn how semantics;

Automatically analyzes Web pages to identify the most relevant topics and extract the main themes included in the text;
Classifies content by assigning the category related to the text in real time, based on an optimized taxonomy and with high precision;
Processing the text and collecting all useful data in an output format structured to be easily uploaded into a database;
Provides details on actual users of specific Web sites, so companies can tailor their messaging, plan for future investments, and coordinate timing of ad placements.

Sublime & Subliminal: Semantics for Online Advertising.
DATE/TIME: October 8th 2008, 9:00 am PT, 12:00 pm ET USA; 5:00 pm UK.