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L’Argus de la presse chooses Expert System semantic content enrichment to power its new Media Intelligence solution

12 July 2016

The French Competitive Intelligence provider integrates the Luxid Annotation Server platform in its leading-edge LuQi Media Intelligence 360° suite.

Expert System (EXSY.MI), the leader in multilingual cognitive computing technology for the effective management of unstructured information, today announced that it has signed a deal with L’Argus de la presse, a French leader in Competitive Intelligence services for the enterprise. L’Argus de la presse integrated Expert System’s Luxid Annotation Server solution into LuQi, its Media intelligence 360° Suite.

The advent of social networks and digitalization has forever transformed communication practices and professions. Today’s major challenge for communicators, press officers and digital marketers is to be able to effectively identify, examine and interact with key influencers. While the volume of content to be analyzed continually increases, they must also be highly responsive to mentions of their topics of interest (brands and competitors) in online media.

To meet these challenges, L’Argus de la presse has designed LuQi, a 360° media intelligence suite for marketing and communication professionals. LuQi supports them by helping optimize their communication strategy through managing online reputation, monitoring news and analyzing the media presence  of their company’s brands or of competitors, as well as identifying key media contacts and influencers and interacting with the public.

L’Argus de la presse has chosen to integrate Expert System’s semantic content enrichment platform, Luxid Annotation Server, into its LuQi suite to transform brand-oriented media mentions and conversations into actionable structured and smart information.

“We strongly believe that Expert System’s powerful semantic content enrichment technology will bring high value to our offer, helping us with an ever growing content stream as well as opening up interesting possibilities to develop new innovative services,” said Nicolas Jaunet, Marketing & Communication Manager at L’Argus de la Presse.

Luxid Annotation Server brings structure to information assets so that organizations can better manage and exploit their full value. Annotation Server automatically enriches content with metadata automatically extracted from documents and aligned with the enterprise taxonomy. Luxid Annotation Server embeds a wide range of information extraction techniques including morpho-syntactic analysis, statistics, thesaurus, taxonomy and ontology-based extraction, machine learning and rules-based extraction or categorization.

“We are thrilled to expand our successful collaboration with L’Argus de la Presse to this new project, which will allow them to keep growing their business with a very compelling solution,” said Vincent Nibart, Sales Director, Publishing Europe, Expert System France.

L’Argus de la Presse manages its incoming content with MarkLogic®, a leading operational and transactional Enterprise NoSQL database platform and long-term partner of Expert System. In this context, Luxid Annotation Server is used to extract business information from unstructured content to feed the MarkLogic database. This enables users to create semantically enriched queries within MarkLogic’s integrated search engine and to easily analyze structured information for better insights that are critical to their activities.

Thanks to this semantic enrichment upstream step, the LuQi application provides users with value-added insight based on online media, blogs, social networks, press, TV and audio transcriptions contents.