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Expert System Named Finalist for Two Search Engine Strategies Awards

21 August 2008

San Jose, California, 8-22-2008

San Jose, Calif. – August 22, 2008 – Expert System, leading provider of semantic software that discovers, classifies and interprets text information, today announces that it has been named a finalist for two Search Engine Strategies (SES) Awards.


The awards – “Most Innovative New Search Engine and “Search Engine with Most Relevant Search Results” – recognize Expert System’s latest semantic search engine, COGITO Focus, which was released in May 2008.  The SES Awards have selected finalists based on excellence in innovation, strategy and tactical execution. 

COGITO Focus is a new and effective way to access decision-centric information by optimizing research and analysis activities.  Most search and semantic technologies are extremely limited when processing text, especially within unstructured documents such as reports, email messages and blog comments, since they only use keywords and statistics.  COGITO Focus quickly and accurately performs interactive analysis on all unstructured information, and discovers search terms in their proper context by employing a 100-percent semantic approach.  COGITO Focus utilizes Expert System’s innovative semantic network to achieve true machine understanding.  The semantic network contains 350,000 definitions and 2.8 million relationships for the English language.
“It’s a tremendous honor to be placed alongside so many search innovators and leaders,” said J. Brooke Aker, CEO of Expert System USA.   “We’re delighted that the judges recognize, as we do, the power of semantics to transform the search industry by significantly enhancing recall and precision of search results.”

About the SES Awards 2008
Since 1999, Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers.  Over the years, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector.  In celebration of the event’s 10-year anniversary, SES San Jose 2008 incorporated the first annual SES Awards.
The mission of the SES Awards is to inspire innovation and encourage new ideas.  The SES Awards honored 15 outstanding search marketers and was judged by a panel of industry experts and the SES Awards editorial staff.