The transaction brings together the leading provider of cognitive semantic-based solutions with Integral Ad Science powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.
Read the article “Integral Ad Science Buys Technology Firm to Help Advertisers Avoid Objectionable Content” – The Wall Street Journal
“ADmantX has grown from a start-up into a successful business and is able to attract the attention of a global leader in the world of online advertising,” said Stefano Spaggiari, Expert System CEO. “This deal is another clear confirmation of the value of Natural Language Understanding and the enormous potential of AI as a strategic asset for growth and development.”
Expert System has reached the agreement for the sale of its subsidiary ADmantX for an enterprise value of €16mln, which is equal to 8X of the 2018 sales of ADmantX. Integral Ad Science in all-cash transaction purchased the 100% of ADmantX including the Expert System stake of 60.8% whose value is equal, after the deal adjustments, to €7.098.009.