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Neighborhood America and Expert System Team Up to Offer Organizations a Way to Search and Analyze Consumer Sentiment Online and Improve Online Ad Placement

3 November 2008

Apr 11, 2008

NAPLES, FL and SAN JOSE, CALIF — – ad:tech NY 2008 — Web 2.0 technologies allow consumers to have conversations about products and services online, but they give rise to a growing challenge for many companies: the ability to find customer sentiment and use it to make business decisions. Addressing this challenge is Neighborhood America, recently named the software industry’s ‘Best Social Networking Solution’ for enterprises. Today, Neighborhood America has announced a strategic partnership with Expert System, a leading semantic software provider. Together, the companies are offering a semantic method to monitor and analyze consumer sentiment online, as well as increase advertisement revenue through semantic content matching.

The agreement makes Expert System’s COGITO® Monitor and COGITO® Semantic Advertiser available to Neighborhood America customers that utilize its award-winning solution, ELAvate, to build online communities. COGITO Monitor automatically crawls the Web, measuring and graphing online input such as trends, sentiment, competitive information, and the hottest topics and interests being discussed today — from millions of Web pages and blogs. The solution automatically categorizes and monitors sentiment in real time, and presents the results in an analytical and quantitative form. COGITO Semantic Advertiser automatically connects relevant advertisements to the correct content online, leveraging the semantic engine to increase click-through probability.

“In today’s ever-changing marketplace, an organization would be remiss not to address consumers’ expectations of dialogue and conversation,” says Dan Miller, executive vice president of Neighborhood America. “The partnership with Expert System will allow our customers to best leverage Neighborhood America’s collaboration solutions by analyzing sentiment and intent within the discussions that occur inside their online communities.”

“Connecting COGITO Monitor to Neighborhood America’s award-winning ELAvate platform enables companies to quickly learn about the value of public sentiment and use the information to improve their businesses and connect with their customers,” says Brooke Aker, CEO Expert System USA. “Adding in the semantic matching of COGITO Semantic Advertiser, Neighborhood America customers can not only address their customers’ needs, but also make sure their messages are reaching the correct audiences.”

With the Expert System partnership, Neighborhood America continues its momentum of building strategic partnerships that deliver the services enterprise customers are asking for, intended to optimize results.

About Neighborhood America

Neighborhood America’s ELAvate solution was named the software industry’s ‘Best Social Networking Solution’ for enterprises, honored with the 2008 Codie Award. ELAvate enables companies to build online and mobile communities to engage consumers, facilitate ongoing dialogue around their brand, and gain continued business intelligence. Brands such as Scripps Networks, FOX News, and Adidas rely on Neighborhood America for its award-winning technology and commitment to guide them through the entire community-building process — from strategy, through implementation, to ultimate success.

About Expert System

Expert System is the leading provider of semantic software, which discovers, classifies and interprets text information. All Expert System products, which are based on the patent pending technology COGITO ®, leverage the company’s expertise in the development of business solutions for the primary markets (i.e. Automotive, Consumer Electronics, Oil & Gas, Media, Telco, etc.) and support the activities of Knowledge Management, Customer Care, Corporate Intelligence and Homeland Security. Worldwide customers include Eni Group, Pirelli, Finmeccanica, ANSA, Telecom Italia, Microsoft, BNP Paribas, the Italian Ministry of Defense, and the Ministry of Interior Affairs.