Jun 14, 2005
Modena, a land of motors. This is what the “motorvalley” brands aims to transmit: the passion for motorsports that has always distinguished the territory of Emilia Romagna, and has its core in the province of Modena. The brand intends to identify in a uniform way, but respecting the differences, the many activities and structures connected to motorsports in the region, so to contribute to the development of the area, and improve its visibility also from abroad.
With this aim, the Camera di Commercio di Modena (Chamber of Commerce of Modena http://www.mo.camcom.it/ has designed the “Motor Valley” logo, together with other Chambers of the area, with Regione Emilia Romagna (Emilia Romagna region), various local institutions and all the subjects active in the field, launching a series of activities to contribute effectively to the remarkable identity of this rich “Motor Valley”, and to its diffusion.
As part of this promotional campaign, was launched the web site http://www.motorvalley.it/, that aims to present the various economic activities connected to motorsports, also highlighting the rich scientific and cultural aspects. The web site was realized by Expertweb (http://www.expertweb.it/), the Internet division of Expert System S.p.A., specialized in web services and IT solutions. The web site, consistent with W3C directives stating the guidelines for content accessibility, “aims to become the knowledge map of motorsports”. The structure of the web site consists, in fact, of specific areas dedicated to the business companies of the area, technologies, training, famous people connected to the motors world, tourist information, news, events, ecc., always with a pleasant and light design.